January is the month of fresh starts, resolutions, and – divorce. Nicknamed ‘Divorce Day’, the first Monday in January consistently sees a significant spike in divorce inquiries, kicking off a trend that continues throughout the month. The problem? Not everyone is choosing to part ways officially. Instead, a growing number of Brits are choosing to…
As 2024 unfolds, the fragrance landscape in the UK is more vibrant and diverse than ever. Perfume enthusiasts are always on the lookout for scents that define their style, evoke memories, or simply add a touch of luxury to their everyday lives. Here, we delve into the top 10 best-selling perfumes in the UK for…
As grooming and personal care continue to evolve, aftershaves have become an essential part of the modern man’s routine. Aftershaves not only soothe and protect the skin post-shave but also add a touch of fragrance that can leave a lasting impression. Here, we explore the top 10 best-selling aftershaves in the UK for 2024, highlighting…
The world of perfumery is a delicate blend of art and science, where the semillier’s nose has long been the ultimate tool for crafting exquisite fragrances. However, the 21st century brings new technological advancements that are reshaping traditional industries, and perfumery is no exception. Artificial Intelligence (AI) is now being harnessed by semilliers to enhance…
Introduction Perfume making is a sophisticated blend of art and science, where chemistry meets creativity. At the heart of this process is the semillier, a master of scents and sensory perception. The semillier, often compared to a sommelier in the world of wine, plays a crucial role in selecting and blending ingredients to create fragrances…
Pioneering Perfume Brands Leading the Way in AI Introduction The perfume industry, like many others, is increasingly turning its attention towards sustainability. With growing environmental concerns and consumer demand for ethical products, brands are exploring innovative ways to reduce their ecological footprint. Artificial Intelligence (AI) has emerged as a powerful tool in this quest, helping…