Perfume Blog > The Top 10 Selling Perfumes in the UK 2024

The Top 10 Selling Perfumes in the UK 2024

As 2024 unfolds, the fragrance landscape in the UK is more vibrant and diverse than ever. Perfume enthusiasts are always on the lookout for scents that define their style, evoke memories, or simply add a touch of luxury to their everyday lives. Here, we delve into the top 10 best-selling perfumes in the UK for 2024, capturing the essence of what’s trending in the world of fragrances.

1. Chanel No. 5

A timeless classic, Chanel No. 5 continues to captivate perfume lovers with its elegant and sophisticated blend of floral and aldehydic notes. This iconic fragrance remains a staple in many perfume collections, renowned for its longevity and distinctive character.

2. Dior Sauvage

Dior Sauvage maintains its stronghold as a favorite among men. Its fresh and spicy composition, with notes of bergamot, pepper, and ambergris, offers a rugged yet refined scent that appeals to modern masculinity. This fragrance’s widespread popularity is a testament to its versatility and lasting appeal.

3. Yves Saint Laurent Black Opium

For those who adore a rich and seductive scent, YSL Black Opium is a top pick. This perfume’s intoxicating blend of coffee, vanilla, and white flowers creates an irresistible aroma that has won over many hearts. Its bold and edgy profile makes it perfect for evening wear.

4. Jo Malone London Peony & Blush Suede

Jo Malone London is synonymous with sophistication and simplicity. The Peony & Blush Suede fragrance, with its delicate floral notes and soft suede undertones, has become a bestseller. Its light, elegant scent makes it ideal for daily wear, adding a touch of luxury to everyday life.

5. Gucci Bloom

Gucci Bloom continues to enchant with its vibrant and youthful fragrance. This scent’s harmonious blend of jasmine, tuberose, and Rangoon creeper captures the essence of a blooming garden, making it a fresh and enchanting choice for spring and summer.

6. Armani Si

Armani Si is celebrated for its chic and modern appeal. This perfume combines blackcurrant nectar, modern chypre, and blond wood musk to create a sophisticated and elegant fragrance. Its versatility makes it a popular choice for both day and night.

7. Tom Ford Black Orchid

A staple in the world of luxury fragrances, Tom Ford Black Orchid remains a top seller. Its rich and sensuous blend of black truffle, ylang-ylang, and blackcurrant creates a dark and mysterious scent that is perfect for those who want to make a statement.

8. Marc Jacobs Daisy

Marc Jacobs Daisy is a perennial favorite, especially among younger perfume enthusiasts. Its playful and fresh composition of wild strawberry, violet leaves, and jasmine exudes a youthful and carefree spirit, making it ideal for casual, everyday wear.

9. Mugler Alien

Mugler Alien stands out with its unique and otherworldly fragrance. Its blend of amber, jasmine, and wood notes creates a mystical and captivating scent that continues to mesmerize. This perfume’s distinctiveness and longevity make it a top choice for those seeking something different.

10. Paco Rabanne 1 Million

Rounding out the top 10 is Paco Rabanne 1 Million, a bold and charismatic fragrance for men. Its spicy and woody notes, combined with hints of rose and cinnamon, create a powerful and alluring scent that remains incredibly popular.


The perfume market in the UK in 2024 is diverse and dynamic, with a mix of timeless classics and modern favorites capturing the hearts of fragrance enthusiasts. From the eternal elegance of Chanel No. 5 to the bold allure of Paco Rabanne 1 Million, these top-selling perfumes offer a scent for every personality and occasion. Whether you’re looking for a signature scent or the perfect gift, these fragrances are sure to leave a lasting impression.