Creator of the perfume is Christine Nagel who presented a new version of bluebell composed of various notes including green fresh notes flowers (lily of the valley rose hip) and spicy chord of cloves. Bluebell is a wild forest flower and its scent provides a moist echo of summer forest. English bluebell is an endangered species Jo Malone gave a donation to Woodland Trust. Genuine bluebell does not take part in the composition but its recreation composed of various notes.