For this new Gucci fragrance story, the fragrance explores memories, bringing them back from the past to live in the present. Jumping back and forth in time, the present and the past are connected by a unique bridge that projects directly into the future presenting the new universal Gucci fragrance. A fragrance that is neither genre nor era specific.
Gucci Memory of a Scent. Gucci Memories of a Scent is an elixir that transcends genre in its individuality to establish a new olfactory family, Minérale Aromatique. The transcendent accord, with unexpected and enigmatic ingredients, is defined by a note of Roman chamomile.
Alessandro Michele imagined the entire fragrance around this particular flower, sublimated by master perfumer Alberto Morillas. Roman chamomile in Gucci Memories of a Scent is combined with Indian coral jasmine petals to bring tenderness. Precious musk adds depth to the fragrance while the noble woods of warm sandalwood and airy cedar bring light and subtlety.
Refined, the bottle recalls a vintage Gucci perfume from the 90s. Grooved like an antique column and made of light green glass, it is closed by a precious gold cap. The label is adorned with gold leaf to highlight the Gucci logo.Symbolizing a starry sky, the perfume's green box is decorated with celestial firmaments inspired by Giotto's frescoes in the Scrovegni Chapel in Padua.
