Diesel Plus Plus Perfume by Diesel, Making its debut in 1997, Diesel Plus Plus by Diesel is a feminine perfume that shines best during the day. Arturetto Landi is the nose behind this floral, oriental creation. The top notes are a fruity composition of bitter orange and pineapple along with cassis and lily of the valley.
The middle notes are a rich mixture of milk, jasmine, coconut, magnolia, orchid, lily, cherry, apple and strawberry. The base notes are musk, Virginia cedar, amber, sandalwood, nutmeg, orris root and vanilla. Marketing itself as an alternative to the established luxury market, Diesel sees itself as a seller of premium casual wear.
The company was founded in Molvena, Italy in 1978 by Renzo Rosso. What started as a business that primarily sold denim jeans, grew into a billion-dollar empire. Through various partnerships, the brand sells fragrances, home furnishings, headphones, strollers, bikes and jewelry.
These products can be found in over 5,000 stores worldwide. Both the advertising and packaging of its products have been described as surreal and clever.